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Love your Model
Bernard Desarnauts
May 22, 2025
Welcome back
Welcome to Talk to Walk, your go-to newsletter empowering small business owners with clear, actionable AI insights to boost your success from day one!
This weeks interview, from across the pond with Boris Pfeiffer, here is a sneak peak but be sure to read the whole article!
Getting Curious with Boris Pfeiffer
What happens when a weekend project meets an AI coding tool?
Boris Pfeiffer, founder of Riddle.com, needed a simple FAQ plugin for his wife’s WordPress site. Instead of paying $200 for a bloated off-the-shelf tool, he typed a single prompt into Lovable.app and ten minutes later, had a working custom plugin. No developer. No delay. Just results.
That story is more than a fun hack. It’s a preview of how AI is collapsing the distance between an idea and a solution for small business owners. Boris runs a lean 12-person team powering quiz engines for the BBC, Fiesta Bowl, and global publishers. For him, AI isn’t about cutting people, it’s about amplifying the talent you already have.
> “A good engineer plus AI becomes two engineers. A good writer plus AI becomes two writers.”
Boris’s team runs custom GPTs trained on internal docs and expert material from negotiation tactics to brand tone-of-voice. They use AI as a thinking partner on long drives, a coding co-pilot when testing product tweaks, and a customer service buffer when emotions run high.
But he’s quick to warn: AI lies sometimes. Every automation gets checked. Every line of code gets reviewed. Trust, but verify.
⚡ 5 Fast Wins from Boris’s AI Stack
1. Build your AI Vault: Scan old decks, meeting notes, scribbles. Upload them to create a chatbot that knows your business cold.
2. Talk to ChatGPT on your drive: Use voice mode with a coaching prompt like “You are my pricing strategist.”
3. Skip the plugin store: Try Cursor, Replit, or Lovable.app before buying WordPress tools.
4. Train your team, don’t trim it: AI boosts skilled staff. Junior work might vanish, but mastery matters more.
5. Check your code: AI shortcuts can leak keys or break stuff. Run tests before you ship.
📉 The threat? Low-skill tools. Boris believes basic plugin sellers and simple agency services are already on borrowed time.
📈 The opportunity? Fast feedback loops, custom bots, and workflows that scale without hiring.
App of the week: Lovable
If you’ve been anywhere near tech Twitter or hacker circles this past year, you’ve seen the buzz: Lovable is the AI coding sidekick that turns prompts into production-ready apps. And with their new 2.0 release, it’s not just faster, it’s smarter, safer, and built for teams.
What it does:
Lovable lets you chat your way into working websites, plugins, and tools. Think: “build a WordPress FAQ plugin” and ten minutes later, you’ve got one, no dev hire required.
Why we like it:
Boris Pfeiffer used it to skip a $200 plugin fee and build a custom WordPress tool in minutes. With chat mode for debugging, built-in security scans, and even custom domains, Lovable is quietly becoming the fastest way to turn ideas into working code.
Try this prompt:
> “Create a collapsible FAQ plugin for WordPress with a simple admin editor for questions and answers.”
New in 2.0:
- 🧠 Chat Mode Agent: Debug, plan, and ask questions without overwriting your code
- 👥 Multiplayer: Invite teammates to edit apps in real time
- 🔐 Security Scan: Catch vulnerabilities before you publish
- 🌐 Custom Domains + Dev Mode: Go live with your own domain and full code access
💡 Perfect for solo builders, side hustlers, or scrappy SMB teams trying to ship faster without cutting corners.
Try it out here: Lovable
Smart Stack: When to Use Which AI Model
There are a lot of AI tools out there, and not all are created equal. Some are generalists, others are specialists. Some work with text, others with charts or images. It can be tough to know which to use, when, and why.
Use this quick-reference table to pick the right model for the job:
Model Type | Best For | Use When… | Examples |
|---|---|---|---|
General Language Models | Writing, summarizing, brainstorming, Q&A | You need fast, flexible help with words | ChatGPT, Claude, Gemini |
Industry-Specific / Fine-Tuned | Legal, financial, or domain-specific tasks | Precision matters—general AI gets close, but not close enough | Jasper, Harvey, DoNotPay |
RAG (Retrieval-Augmented Gen) | Searching + answering from your own docs | You want AI to “know” your business: policies, contracts, guides, etc. | Custom GPTs, ChatPDF, Haystack setups |
Multimodal Models | Image + text tasks, interpreting visuals, audio input/output | You're working across formats—charts, screenshots, audio, etc. | GPT-4o, Gemini 1.5, Claude Opus |
Open-Source / Self-Hosted | Embedded use, privacy-sensitive data, cost efficiency for devs | You want control, speed, or privacy—not just ease | Mistral, LLaMA, Phi-3 |
That’s it for this week.
Tell us what you want to see in the future. We would love to hear your ideas. Make sure to subscribe so you can join us in this journey of discovery.
Until then,
The Talk to Walk team
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