Optimize through Play

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Welcome to Talk to Walk, your go-to newsletter empowering small business owners with clear, actionable AI insights to boost your success from day one!

Prompt of the week: Webpage optimizer

Today, we wanted to share the best-kept secret this side of the Rockies. Our web page optimizer was created by our very own Bernard Desarnauts.

We are a small startup with no formal marketing team. For us, designing our website was constant guesswork, and each guess rarely had feedback.

Now we combine Loveable to do the work, and AI to remove the guesswork.

Enter this prompt and add in a few screenshots of your webpage, and the AI will analyze your webpage and give you a list of recommendations to change to your website, along with scoring for impact.

The best part is that it will even create a list that is perfectly formatted to be copied and pasted into Loveable, so you can let AI take care of everything for you!

Try it out here: Webpage Optimizer Prompt

Redscout Cut Its Research Habit: Then Turned Strategy Into Code

What happens when clients realize ChatGPT can answer their research questions faster, and for free?

For Redscout, a brand consultancy once reliant on meticulously crafted research decks, it meant a hard pivot. CEO Ivan Kayser faced a tough truth: 30% of revenue was tied to work clients no longer valued. Instead of discounting deliverables, he rewired them, transforming strategic thinking into runnable, proprietary AI systems.

In our interview, Kayser pulls back the curtain on Redscout’s reinvention. He didn’t just slap “AI-powered” on their services. He asked first-principle questions about value, ruthlessly documented a decade of internal work, and built custom GPTs tuned to each client engagement. The result? A strategy that runs like software: scalable, unique, and far beyond what off-the-shelf tools can offer.

The shift wasn’t easy. Mid-career staff resisted while interns and execs leaned in. But the payoff was clear: faster insights, smarter pitches, and a living corpus that compounds with each project. If you lead a 10- to 100-person firm wondering how to stay differentiated in the age of AI, this is your blueprint.

👉 Read the full story to see the 3 moves that turned slides into software, the 4 questions every team should ask before adding AI, and why Kayser believes documentation is the real moat.

“How to” of the Week: Learning through play

This is less technical and not specific to AI. One of the best ways to learn anything is through play. If you can find ways to play while learning, everything will stick.

Internally over at talk to walk HQ, we have been finding fun ways to leverage AI, from the webpage optimizer we made in house to dumping hours of call transcripts into AI to see how we can up level our speaking.

The more we play, the more this tech surprises us. It sparks ideas. So if you’re feeling stuck or unsure where to start, don’t study. Play.

Need a nudge? Try one of these:

• Use an AI image generator to visualize your customer’s worst nightmare, then their dream outcome.

• Feed it an awkward email you’ve been avoiding and say: “Make this sound warm, confident, and 10% funny.”

• Build a GPT that thinks like your best client, and ask it what they’d want from your next product.

• Have it pretend to be your competitor’s head of marketing. What would they do next?

Sometimes it’s the weird questions that uncover your smartest ideas. Then ask ChatGPT to create a grade a prompt that would answer your question. I promise you will be surprised.

What have you been trying?

That’s it for this week.

Tell us what you want to see in the future. While we have been loving writing these ideas out to you all Make sure to subscribe so you can join us in this journey of discovery.

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Until then,

The Talk to Walk team